The company was first established as Gerson Financial Group LLC, with a focus on business-to-business precious metals sales. Current CEO Trevor Gerszt bought the firm in 2011, changing its name to Goldco Direct. At this time the company also transformed its business model to emphasize direct-to-consumer precious metals sales, including gold and silver coins and bullion, as well as platinum and palladium. Goldco Direct began providing IRA and 401(k) rollovers to self-directed IRAs that gave owners the option to hold physical precious metals in their retirement accounts, in accordance with IRS code 408(m)(3). In the same year the company’s name was changed to Goldco Precious Metals. By 2014, the bulk of Goldco Precious Metals’ business had become providing self-directed Gold IRAs and IRA rollovers. Such accounts give individual investors the option to hold physical precious metals, often considered a safe haven asset and hedge against inflation, in a tax-deferred retirement account. Inc. Magazine named Goldco Precious Metals the #3 fastest-growing financial services company in the U.S. The same year the Los Angeles Business Journalnamed Goldco the 17th fastest-growing company in the greater Los Angeles Area. Since 2011 the company has grown from ten staffers to, by the close of 2016, over ninety employees. In 2017 Goldco announced a new subsidiary, CoinIRA to meet the increasing demand for Bitcoin and other Cryptocurrencies.